CBC Europe Srl (CEO)

Vittorio Veronelli

Vittorio Veronelli /
CEO of CBC Europe Srl

Born in Bollate (Milan).
Technical background with education in mechanics and electronics and long international service in marketing and product management.
Previous job experience in the American security group ADT (Unialarm/Aritech) and the Italian group Zanussi (Inelco).
Joined CBC in 1988 as General Manager at the opening of the Italian branch office. Became Managing Director in 2001 and CEO in 2013 on the merger of the new operation and creation of an independent Italian subsidiary.

CBC Italian subsidiary just reached its 30th year of activity in 2018. The operation started in the Optical/Video business with the distribution of computar® branded lenses and Ganz® branded video equipment. It then developed further in several fields including pheromones and biological control products for agriculture, medical devices and fine chemical intermediates.

Today, its main activity is the development, distribution and production of biological pest control products for professional agriculture. This project, initiated in the early ‘90s with the market development and distribution of pheromones by the Japanese manufacturer ShinEtsu Chemical, evolved in 2012 with the merger of the Italian company Intrachem Bio Italia Spa, which led us to create a dedicated agro business division with the brand BIOGARD® .

The agro business has a fully integrated organization, with the main operation and logistics center based in Grassobbio, which is 50 km north-east of Milan near Bergamo, an R&D and technical support center in Cesena, that is also a GEP certified trial facility and a network of more than 40 specialists covering the whole country. The BIOGARD® Div. is also ISO9001 certified and currently holds more than 140 products registrations.
The BIOGARD® product range is sold in Italy and the main countries in Europe through a network of national distributors and retailers as well as CBC subsidiaries. In 2015, we established a dedicated French subsidiary, CBC Biogard France, to better serve the local agro market and particularly the winegrowing sector.
Besides the strong development of the agriculture business, our subsidiary maintained its trading activity through the Chemical Div.’s liaison with other CBC operations in Japan, China, Europe and USA for fine chemicals intermediates and pharmaceutical ingredients as well as the distribution of optical/video products for security/industrial applications and medical devices for flexible endoscope reprocessing through the ELECTRONIC Division. A recent further involvement of this business unit is the development of new products and applications based on IT/Electronics and Video for agriculture. The successful integration of know-how in both areas has already achieved the development of unique new products that boosted our sales in the new field of agro-electronics.

At CBC Italy, we aim to grow in a sustainable way and with long terms commitment. At the same time, we fully join the company philosophy of shared prosperity and enjoy working as a team in a nice atmosphere. Our future challenge will be to keep filling our business pipeline with a sufficient number of new projects with a good mix of short, medium and long-term targets that can maintain and/or improve our growth. Cross-cooperation and knowledge transfer between business units supported by efficient customer services has to be at the top of our priorities while a key factor will be the continuous improvement of our organization through specific training aimed at fostering excellent human resources.